Virtual Sponsorship

Virtual Sponsorship

FX Markets Asia Virtual and Brella

Whilst right now it isn’t possible to hold in person events, network and learn as we have in the past – that doesn’t mean that you need to put your event strategy on hold. FX Markets can still offer you the opportunity to create leads, drive thought leadership and raise brand awareness through FX Markets Asia Virtual.

Just like an in person summit, this virtual summit is built around an editorially lead agenda with industry leading live keynote speakers, panel sessions, live Q&A, polling and much more.

Why sponsor a virtual event

  • Be seen and stay front of mind with key industry decision makers

  • Meet and network – we will provide the platform for face to face connections with senior decision makers through our AI powered smart matchmaking tool

  • Be heard – distribute intelligence and content through your virtual booth

  • Expanded reach – It is easier for delegates to hop onto a computer than travel to an event. With this in mind we are seeing more delegates attend from single institutions and in some cases, the audience is made up of 75% of delegates who have not attended one of our in person event before – guaranteeing that you will meet new leads and contacts

Our Virtual Platform

We have partnered with one of the worlds leading virtual event platforms, Brella.
The platform will host:

AI powered matchmaking
Ability to book face to face video meetings
Sponsor booths with content, staff, chat and video meeting function
Live and interactive content
On demand content

AI Powered Matchmaking

Brella includes an AI powered matchmaking tool that uses a smart algorithm to search attendees and suggest delegates that you will want to meet and who will want to meet you based on a shared set of interests (see the How to Guide for more details on how this works)

  • On signing into Brella for the event, delegates will select their key interests and objectives for attending the event from a set list

  • Brella will then recommend the most useful connections for you to review and send meeting requests to

  • You are also able to filter and search the entire delegate database to search out the most relevant leads for your business

Matchmaking Success

Just like at in person event, the key to success is to research the attendee list in the days leading up to the event and to send meeting requests before the event starts.

You will have access to Brella 3 – 5 days before the start of the event, it is key that you use this time to research and set up meetings.

Brella analytics show that sponsors who send meeting requests before the event have over 100% more meetings than those that leave it until the day the event starts.

Brella - Interests for matchmaking
  • Log into Brella as soon it is open and available

  • Utilize the AI tech and be pro active in setting meetings up – in a virtual world, the more research and work you do the better the results and our AI platform will make it easy for you to find relevant leads and prospects to set up meetings with

  • Delegates will have also filled in their interests before the event starts, so you will know who is interested in your products and services

  • Be active and send meeting requests before the event starts

  • Be personal

    • In your introduction and meeting request tell them why you want to meet and why its worth their time

    • Create a personal introduction for your meeting request that will separate you from others

  • Use the filters to narrow down to leads that are most interested in your services

Your Virtual Booth

If you have a virtual sponsor booth at the event, this is another great way for you to demonstrate the expertise and capabilities of your company.

Several weeks before the event, you will be sent a form requesting content and information from you so we can set up your booth. Please note that we will set the booth up for you once you have sent us all of the needed content. This will include things like:

Logos
Company description
Websites, Twitter, LinkedIn etc...
Videos
Presentations
Whitepapers
Details of people will be responsible for booth during the event

How to attract people to your virtual booth

As with matchmaking and as at a face to face event it is key that you think about ways to attract to people to your booth;

  • The ability to download and receive unique insight and intelligence through a whitepaper or presentation

  • A coffee voucher or other giveaway that they can claim next time they are out and can ideally be sent electronically

  • People available to answer questions via the live chat at all times (or at designated times if you would prefer)

Risk.net Virtual Booth in Brella
Brella content delivery

Content Delivery

  • Keynote presentations, panels etc for the event will be delivered via live stream and on demand.

  • Live stream content will have the ability for delegates to ask questions via text and interact with the speaker.

  • Polls and smaller interactive briefings will also be run.

  • Access to content will be through the agenda page within Brella.

Sponsorship booked
Stand requirement list sent to sponsor
Sponsor sends back needed collateral
We create your virtual stand
Sponsor reviews stand
Sponsor nominates team members who will be “on” the stand
Sponsor team sent log in details to Brella apx 1 week before the event
Briefing scheduled with all sponsors sales team 5 – 8 days before the event to ensure they understand the Brella platform and how it works
3 – 5 days before the event sponsors able to access Brella to begin researching delegates and sending meeting requests

Reporting and Analytics

If you have a booth, post event you are sent a list of details of all delegates and their contact details (name, company, job title, email) who clicked on your booth

If you were part of a sponsored content session, post event, you will be sent a list of all attendees who watched your session (name, company, job title, email)

Full attendee list as per usual physical event (name, company, job title, address)

Which browsers do Brella support

Google Chrome, Mozilla Firefox, Safari, and Edge.

Please note that 1-1 meeting functionality will be extremely limited on Internet Explorer

When should I log into Brella

As soon as the platform opens

How do I log in to Brella

You will be sent an email with a link and unique log in code 3- 5 days before the start of the event

Do I need to log in with my unique code each day

No, you only need to log in on the first day

Can I share my log in code

No, this is unique to you

If I have a virtual sponsor booth, who sets this up

We will set this up for you. We will send you a list of requirements and ask you to send them through to us ASAP

How many people should be on my virtual booth

You can have as many representatives as you like and we would suggest that one is always watching the live chat (if you have it activated), so they can respond when questions are asked.

Will I get meeting reminders

Yes, these will be sent to your Brella account and if you add the meeting to your outlook (or other diaries), meeting reminders will pop up as normal.